Unpopular Ventures

Unpopular Ventures is an early-stage investor that looks for technology companies before they become well known. Its view is that good ideas often start at the edges, so it backs teams whose plans others first dismiss.

Services

• Early-stage investing: backs startups that create new markets or work in overlooked places and sectors.
• Syndicate: runs an investor syndicate that began in early 2019.
• Rolling fund: launched a rolling fund in 2021 and invests from both vehicles at once.
• Scout programme: shares profits with people who introduce companies it later invests in.

Who it serves

The firm has invested in more than 250 companies. Some of them later raised follow-on funding from well-known venture investors. It also takes limited-partner investors into its fund.

Key facts

• Syndicate started: Early 2019
• Rolling fund started: 2021
• Companies backed: More than 250