Unpopular Ventures

We believe the best opportunities in life can be found on the road less traveled - and especially so when it comes to startups Because innovation usually emerges on the fringes, or challenges the status quo, the highest returns often result from taking positions that are "non-consensus and right " Most of the startups that changed the world were unpopular in the beginning - including Google, Airbnb, and many others Our aim is to support the category-defining companies of tomorrow, that probably aren’t obvious today

To this end, we partner with outstanding teams who create new markets, pursue ideas which others initially dismiss, conquer overlooked geographies, operate in underestimated verticals, or take on challenges with daunting odds All of our portfolio companies have the potential to grow at least 100x We help them turn their visions of the future into reality

Although we venture off the beaten path, startups we backed early on have raised follow-on financing from some of the best investors in the world, including Sequoia Capital, Andreessen Horowitz, Founders Fund, Index Ventures, First Round Capital, Initialized, Floodgate, Craft Ventures, and many more top-tier VCs

We started as a syndicate in early 2019, launched our rolling fund in 2021 - and now invest from both of these entities simultaneously We have invested $53M across >250 companies, which has grown into $154M of AUM Our check size ranges from $25k to $1M

You can find our last Quarterly LP Update here, and our last Annual Update here - both of which contain much more detail on our investments and performance metrics

If you are interested in investing in our fund, rather than our syndicate, you can find our Rolling Fund here

Scout Program: we share carry with LPs, portfolio founders, and friends who introduce us to companies we invest in If you would like to refer a company to us, please take a look at our Scout Program Guidelines

We will syndicate investments when our allocation is large enough Our Rolling Fund gets first access to all of our investments