Venture capital firm

Serent Capital

Private equity firm partnering with founders of business software and tech-enabled services companies

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TrustList summary

Serent Capital is a middle market private equity firm working with founder-led software and technology businesses. It has partnered with founders in B2B software and tech-enabled services since 2008.

What Serent Capital offers

Growth equity: flexible investment for founder-led companies.
Go-to-market help: support with sales, partnerships, product marketing and pricing.
Product and AI advice: software expertise for building products faster.
Recruiting and organisation design: access to executives and help shaping leadership teams.
Payments and embedded finance: advice on payments and vendor contracts.
Acquisition support: resources to source, finance and integrate purchases.

Customers and markets

Founders of B2B software and technology-enabled services firms. The firm has a dedicated growth team made up of specialist operators, with more than 25 people.

Key facts

Active since: 2008
Growth team: 25 or more operators
Portfolio: more than 50 companies

Summary written by TrustList from the business's own published information, Oct 2026.

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Categories & features

Rankings

Serent Capital is ranked on 3 TrustList rankings: #4 on 1, #11 on 1 and #27 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Serent Capital has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Venture capital firm · 3 rankings

#4of 48
Austin
It is one of 6 here listing partnership and one of 7 here listing artificial intelligence.
Of the 48 here, 11 also cover partners and 9 also cover early stage; 13 also work in San Francisco and 11 also work in Silicon Valley.
Behind CTAN, ahead of Sapphire Ventures.
#11of 158
Ai investors
It is one of 3 here listing partnership.
Of the top 66 here, 15 also cover seed stage and 14 also cover SaaS; 11 also work in New York City and 7 also work in London.
Behind Westly Group, ahead of Andreessen Horowitz (a16z).
#27of 184
San francisco
It is one of 4 here listing partnership and one of 9 here listing artificial intelligence.
Of the top 53 here, 9 also cover artificial intelligence and 8 also cover growth stage; 7 also work in Boston and 5 also work in Hong Kong.
Behind Valiant Capital Partners, ahead of New Atlantic Ventures.