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Venture capital firm

Serent Capital

Private equity firm partnering with founders of business software and tech-enabled services companies

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About Serent Capital

Serent Capital is a middle market private equity firm working with founder-led software and technology businesses. It has partnered with founders in B2B software and tech-enabled services since 2008.

What Serent Capital offers

  • Growth equity: flexible investment for founder-led companies.
  • Go-to-market help: support with sales, partnerships, product marketing and pricing.
  • Product and AI advice: software expertise for building products faster.
  • Recruiting and organisation design: access to executives and help shaping leadership teams.
  • Payments and embedded finance: advice on payments and vendor contracts.
  • Acquisition support: resources to source, finance and integrate purchases.

Customers and markets

Founders of B2B software and technology-enabled services firms. The firm has a dedicated growth team made up of specialist operators, with more than 25 people.

Key facts

  • Active since: 2008
  • Growth team: 25 or more operators
  • Portfolio: more than 50 companies

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-10. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
2008 (18 years) evidence sent

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