Seedstars

Seedstars is a venture capital firm that began in Switzerland and invests in emerging markets outside China. It backs founders building business-to-business technology companies at the pre-seed and seed stage.

The firm has been building its investment business since 2012. It says it has invested in more than 100 companies across 40 countries, and that 13 of those were new in the last twelve months. It argues that emerging markets hold most of the world's people but attract little venture funding.

What Seedstars offers

• Pre-seed and seed investment: takes a lead or follows in a round and seeks a small ownership stake alongside other funds.
• Financial technology: payments, credit, banking, insurance and infrastructure.
• Commerce: marketplaces, e-commerce enablers, supply chain and cross-border trade.
• Software: vertical SaaS, workflow automation, data and analytics, and AI tools.
• Founder support: executive advisers plus practical go-to-market and growth help.

Customers and markets

B2B founders in emerging economies, including Africa, Asia and Latin America.

Key facts

• Founded: 2012
• Origin: Switzerland
• Portfolio: over 100 companies in 40 countries