Searchwords

Searchwords is an online marketing company that helps small local businesses get found by customers. It was started in 2004 by two founders who wanted shops such as cafes, hairdressers and dentists to have a web presence. It works in Australia, the UK and New Zealand.

What Searchwords offers

• Local search marketing — makes sure a business appears when nearby customers look online.
• Customer retention tools — ways to get more from existing customers.
• Mobile presence — helps businesses look trustworthy to people searching on phones.
• Websites — customisable templates for building a site.

Who it works with

Small local businesses. The company says it visits customers in person and many still advertise in print directories.

Key facts

• Founded: 2004
• Regions: Australia, UK and New Zealand
• Customers: over 5,000 businesses, according to its website