Sandbox & Co

Sandbox & Co is a company that owns and runs digital education products, and it has been building this platform since 2015. Despite its listing as a venture firm, it presents itself as an operator rather than an investor. Its brands reach children, parents and teachers, and its current pitch is a life-skills platform for every age and stage.

What Sandbox & Co does

• Learning content and games: apps, shows and games for children that teach through play rather than lessons.
• Brand portfolio: a group of education brands built up through a series of acquisitions, including PlayKids, Leiturinha and Coolmath.
• Shared infrastructure: the brands run on common technology, data and distribution.
• Skills framework: a map linking each brand to the capabilities people need, based on OECD and World Economic Forum research and developed with neuropsychologists.

Who it serves

The group serves families and schools, and it invites partners, investors and other builders to get in touch.

Key facts

• Founded: 2015
• Structure: built by acquisitions and run by operators with consumer media, learning and consumer goods experience
• Focus: creativity, curiosity, problem solving, critical thinking and self-awareness