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Venture capital firm

Rose Street Capital

Early-stage venture fund investing in direct-to-consumer and ecommerce brands

  • eCommerce
Rose Street Capital cover

TrustList summary

Rose Street Capital is an early-stage venture fund that invests in direct-to-consumer and ecommerce companies. Its stated approach is to back good people doing good business, and its website describes it as a firm investing in the future of the consumer internet.

The team's background is in ecommerce growth. It says it spent more than ten years using technology and data to turn website visitors into paying customers for D2C brands.

What Rose Street Capital offers

  • Early-stage funding: investment in young consumer brands.
  • Ecommerce know-how: experience in converting online traffic into sales.
  • Founder backing: support for teams it sees as good people running good businesses.

Who it works with

Founders of consumer brands selling online. Portfolio companies named on the site include:

  • Crown Affair: a haircare company.
  • Golde: a matcha and superfood wellness company.
  • Looma Home: sustainably sourced bedroom textiles and home goods.
  • Actual Veggies: a vegetable-only meat alternative maker.

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • eCommerce

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