Primary Capital

Our approach to investing has been the same since day one: seeking opportunities where we are fully aligned with management teams and able to provide our support, expertise and experience to create real value

We’re a longstanding team with an open and collaborative culture We are straightforward and like to keep things simple

We understand the ups and downs in business, so enjoying the company of those you work with makes a big difference along the way

Three core values define our business and embody who we are:

Acting with honesty, integrity and transparency

Anticipating change rather than reacting to it

Constantly seeking to learn from our experiences

We constantly seek to learn from our experiences

We act with honesty, integrity and transparency

We anticipate change rather than reacting to it

Responsible environmental, social and governance considerations have always been core to the activities of our own business, as well as those in which we invest

Stagwell (STGW) Marketing Cloud acquires Maru Group ASL Group Completes Further Acquisition Primary appoints new Chief Financial Officer Skill and You acquires ICS Learn Primary Sells Readypower to Angel Trains Primary Invests in Sigma Sports ICS Learn Acquires Acacia Learning Primary Announces Two Promotions for the New Year ICS Learn Acquires Development Processes Group Readypower Acquires RRV Assets of Holyrail ASL Group Expands into the North West Primary Backs the MBO of Foster+Freeman Primary Backed ASL Group Acquires Reprotec Primary Backs MBO of ASL Group VJ Technology Acquires Mainline Products New Board Appointment Drives Metamark International Expansion Maru Group Acquires Lissted Primary Sells Esteem Systems to Roc Technologies