Primary Capital

Primary Capital, which calls itself Primary, is a team of experienced investors who back ambitious managers. It works alongside management teams to grow their businesses while aiming for strong returns for its own investors. The firm looks for niche market specialists and for challengers able to disrupt their markets.

What Primary Capital offers

• Investment in management teams: funding for buyouts and growth.
• Practical support: expertise and experience to help create value, beyond money alone.
• Exits: its news lists sales of portfolio companies to other buyers.
• Responsible investing: environmental, social and governance factors are part of how it works.

Customers and markets

Management teams of small and mid-sized businesses. Portfolio names in its news include ASL Group, ICS Learn, Readypower, Sigma Sports and Maru Group.

Key facts

• Values: honesty and transparency, anticipating change, and learning from experience
• Culture: a long-standing team with an open and collaborative style