Pico Alto Ventures

Pico Alto Ventures is a venture capital firm that backs young companies where consumer products, retail and technology meet. It works from offices in New York and London. The name comes from a big-wave surf break south of Lima, Peru.

What Pico Alto Ventures offers

• Early-stage investment: puts capital into start-ups at an early point in their life.
• Focus on consumer and retail: looks at products people buy, and at the retail and technology that surround them.
• Founder selection: looks for entrepreneurs with a distinctive product vision and a close understanding of the consumer.
• Technology and data edge: favours founders who hold an advantage in technology, data and creative skill.

Who it works with

Entrepreneurs starting consumer-facing businesses, including home goods, skincare and personal wellness brands, several of which appear in its portfolio. Investment enquiries and meeting requests are accepted by email.

Key facts

• Based in: New York and London
• Stage focus: Early-stage companies
• Sector focus: Consumer products, retail and technology