Magic Hour

Magic Hour is an early-stage venture fund that pursues environmental progress. Its site sets out an ethos of backing consumer brands that reduce waste and avoid single-use plastic. It shares founder voices from sustainable brands rather than a list of services.

Services

• Early-stage investment: funding for young brands with environmental goals.
• Brand ethos: favours transparent, ethical supply chains and products that inspire change.
• Founder stories: the site features voices such as the founders of Package Free and True Botanicals.

Customers and markets

Founders of consumer products in areas such as personal care, fashion and low-waste goods.

Key facts

• Stage: early-stage
• Theme: environmental progress