Juxtapose

Juxtapose is an investment firm that develops technology businesses internally before bringing in outside capital and leadership. Its process begins with what it describes as multi-year concept development work, drawing on industry diligence, user research, and product and business design, before each idea is paired with a chief executive to launch and scale the company. The firm says it stays closely involved with the founding team as a business grows. Companies built through this process include Bluebird, which works in value-based healthcare contracting for underserved populations, and Orchard, a real estate platform that lets people buy a new home before selling their existing one. Juxtapose describes its portfolio as small in number but says it aims for the businesses in it to be significant within their industries.