Imaginary Ventures

Imaginary Ventures is a venture capital firm that invests in consumer brands and in the technology companies that help those brands operate. It covers consumer and commerce enablement categories.

What Imaginary Ventures does

• Brand investment: backing for consumer brands in a range of categories.
• Technology investment: funding for businesses that enable commerce.
• Operator experience: a team of investors and former operators with track records in the consumer sector.
• Portfolio showcase: a public list of recent investments.

Clients

Founders building consumer brands and commerce technology. The firm argues that technology has lowered the barriers to starting and scaling a business.

Key facts

• Focus: consumer brands and commerce enablement.
• Team background: investors and former operators.