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Venture capital firm

Ad4Ventures

Media group venture arm exchanging television, web and radio advertising for equity in growth companies

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About Ad4Ventures

Ad4Ventures is the venture capital arm of Mediaset Group. It gives start-ups advertising space in Italy and Spain and takes an equity stake in return, so promotion is used in place of cash.

Services

  • Advertising for equity: campaigns across several media in exchange for a share in the business.
  • Multiplatform planning: combined television, web, radio and digital out-of-home campaigns across more than one country.
  • Premium editorial access: the chance to place messages alongside the group's own content.
  • Marketing know-how: support in media planning and creative work.
  • Support services: access to online marketing specialists.

Who it works with

The firm targets companies with strong growth potential in Italy and Spain. Portfolio names on the site include Satispay, Burnhard and Therapyside. A past exit from the Spanish sports equipment retailer Deporvillage was announced by the Spanish and Italian teams.

Key facts

  • Parent: Mediaset Group
  • Markets: Italy and Spain
  • Model: advertising as growth capital

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-06. Organic ranks only; sponsored placements are never ranks.

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