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  Effective as of 25 May 25 2018

Do Not Track Signals

• Remembering products that you add to your shopping basket during online purchasing
• Remembering information that you fill in on the various pages when paying or ordering so that you don't have to fill in all your details repeatedly
• Passing on information from one page to the next, for instance if a long survey is being filled in or if you need to fill in a large number of details for an online order
• Storing preferences such as language, location, the number of search results to be displayed etc
• Storing settings for optimal video display, such as buffer size and your screen's resolution details
• Reading your browser settings so that we can display our website optimally on your screen
• Locating misuse of our website and services, for example by recording several consecutive failed log-in attempts
• Loading the website evenly so that it remains accessible
• Offering the option of storing log-in details so that you don't have to enter them every time
• Making it possible to place a reaction on our website
• Keeping track of the number of visitors to our web pages
• Keeping track of the length of time that each visitor spends on our web pages
• Determining the order in which a visitor visits the various pages on our website
• Assessing which parts of our site need to be improved
• keep track of which advertisements you have already been shown so that you are not always shown the same ones
• keep track of how many visitors click on the advertisement
• keep track of how many orders are placed by way of the advertisement
  Our aim is to provide visitors to our website with information that is as relevant as possible to them
  We therefore endeavor to adapt our site as much as possible to every visitor
  We do this not only through the content of our website, but also through the advertisements shown

To make it possible for these adaptations to be carried out, we try to acquire a picture of your likely interests on the basis of the SPS websites that you visit in order to develop a segmented profile
Based on these interests, we then adapt the content and the advertisements on our website for various groups of customers
For instance, based upon your surfing behavior, you may have similar interests to the 'males in the 30-to-45 age range, married with children and interested in football' category
This group will, of course, be shown different advertisements to the 'female, 20-to-30 age range, single and interested in travelling' category

• the websites to record your visit and, as a result, to assess your interests
• a check to be run to see if you have clicked on an advertisement
• information about your surfing behavior to be passed to other websites
• third-party services to be used to show you advertisements
• more interesting advertisements to be displayed on the basis of your social media usage