BRIDGE

BRIDGE is an online-to-offline commerce platform for brands and retailers. It captures local internet traffic and tries to convert it into sales in physical stores.

The pages carrying the product sit within a French digital marketing group, and the navigation is largely in French.

What BRIDGE offers

• Store locator — helps shoppers find nearby shops for a brand.
• Presence management — keeps a brand's local listings and information consistent.
• Drive-to-store — marketing aimed at bringing online visitors into shops.
• Data and relationship marketing — uses customer data for targeted communication.

Who it works with

International brands and retailers with physical shops. The firm says more than 220 of them use it.

Key facts

• Client base: more than 220 brands and retailers
• Retail locations: around 300 000
• Reach: over 180 countries and 27 languages