The Trade Desk

The Trade Desk is a technology company whose platform lets advertisers buy and manage digital advertising themselves. It was founded by people who worked on real-time bidding, and it serves buyers of advertising around the world.

What The Trade Desk offers

• Campaign platform — a self-service tool for planning, buying and running data-driven ad campaigns.
• Channel reach — display, native, video, audio, social, connected TV, mobile and digital out-of-home placements from one place.
• Targeting — audience targeting options for finding new viewers.
• Measurement — attribution and reporting that follow the consumer from first impression to conversion, plus a marketplace of measurement partners covering online and in-store results.

Who it works with

Advertisers and agencies that buy media, from brand building through to performance marketing.

Key facts

• Headquarters: Ventura, California
• Offices: 23 across the USA, Europe and Asia, per older listing text
• Devices covered: computers, mobile and TV