Simplaex

Simplaex is an advertising technology company built around artificial intelligence that classifies users. Its work sits in the programmatic supply chain, the automated route by which online adverts are bought and sold. The company describes its classification approach as the most advanced of its kind.

What Simplaex offers

• User classification technology — uses AI to group users by behaviour as adverts pass through the supply chain.
• Consumer behaviour insight — creates a shared view of how consumers act and what that behaviour is worth.
• Valuation of audiences — helps both sides of a deal understand the worth of the consumer behaviour behind each advert.

Who it works with

The company says it aligns the return-on-investment interests of both the demand side and the supply side of programmatic advertising, so it serves buyers and sellers of ad space.