Purepoint

Purepoint is a software development company that builds business solutions around a client's own processes. It treats software as a tool rather than the goal, and starts each project by working out what the organisation actually needs.

The firm also helps customers form digital strategies, so they avoid building or buying the wrong things for the wrong reasons.

What Purepoint offers

• Custom business software — solutions designed around a client's own needs and workflows.
• Digital strategy guidance — help deciding which tools fit a problem before building them.
• People-centred design — attention to customers, suppliers and staff so users take up the system.
• Long-lasting solutions — simplicity, support, training and documentation so systems stay adaptable.

Who it works with

Organisations that know their problems well but need support turning them into a digital plan, aiming to become more software-driven.

Key facts

• Approach: deep study of the client's industry, customers and market before delivery
• Hiring: screening begins at the first step of recruitment