Cube B.V.

Cube, a software firm in the Twente region of the Netherlands, says it turns digital ambitions into custom software that scales with the client's business. Its work covers apps, web shops and customer portals, and it combines technology with strategy so that each product fits the way the client operates. The company dates its activity to 2011 and presents its core offer as digital transformation through bespoke development.

Custom software built around the client

Cube's software projects start with the client's own processes. The company says it helps a business decide whether a standard product fits or whether a bespoke system is the better route, and it presents business management software as a choice between off-the-shelf and custom builds.

Apps, web shops and customer portals

The firm builds mobile apps, online shops and customer portals. It says these products are designed to be scalable and easy for the client's own staff and customers to use. Its customer stories on the site describe work for an energy supplier on its green ambitions, a food delivery platform on a worldwide courier equipment scheme, a football club with an app and website, a spa resort group on its digital presence, and a window supplier that moved from craft skills toward digital processes. A separate portal supports business acquisitions.

Data and AI services

Cube offers data and AI work, starting with the question of which business processes are suited to artificial intelligence. The company says it looks at how the business runs before it recommends any AI step, and that the aim is to accelerate operations without adding busywork.

Code review and taking over existing code

Clients with software already in place can ask Cube to review its code and, where needed, take over its development. The firm describes this as a way to assess quality, close gaps and continue building on what exists rather than starting again.

Technology choices behind the work

The firm works with Laravel, a PHP framework that speeds up development with an object-relational mapper, a templating engine and built-in security features. Vue.js is used for dynamic front ends that the company says are both fast and flexible, and Filament, an open-source PHP framework, is used to build administration interfaces and dashboards on top of Laravel. Native apps for iOS and Android are built with React Native, which lets one codebase serve both platforms.