Mass Relevance

Mass Relevance is listed with the Khoros customer engagement platform, a software product for companies that want to deal with customers across social media and online communities. Khoros was formerly known as Spredfast and Lithium.

The platform aims to bring customer insight from different departments together, so a business can plan around what its customers ask for.

What Mass Relevance offers

• Social media management — tools for publishing and listening on social channels.
• Online communities — spaces where customers answer each other and share knowledge.
• Messaging — conversations with customers through messaging channels.
• Digital customer care — support handled through digital routes.
• AI products — the current Khoros range includes Aurora AI for communities and Iris AI for social listening and publishing.

Who it works with

Large brands that run customer communities and social programmes.

Key facts

• Customers: more than 2,000, according to the company
• Offices: 10 worldwide