Elm City Web

Working from New Haven, Connecticut, Elm City Web designs and builds websites for small and mid-sized businesses and pairs them with online marketing. The agency says its aim is to bring qualified visitors to a client's site and to convert those visitors into sales, service calls and inquiries.

Custom websites for businesses around New Haven

The agency usually designs original websites instead of starting from a template. It says it builds responsive sites with HTML5, CSS, JavaScript, PHP and AJAX, and that it develops custom web applications and database-driven websites where a client needs more than a brochure site. Before a build it takes a close look at the client's business and its competitors, then tailors the client's website and its marketing plan together.

WordPress themes adapted to a budget

For clients on smaller budgets, Elm City Web offers WordPress theme customization packages. It takes a ready-made theme for a particular sector, such as one with booking or reservation tools, and adapts it to the client's needs. The agency uses WordPress and WooCommerce to build content-managed sites and online shops.

Marketing that brings qualified visitors

The marketing side covers search engine optimization, social media marketing, email marketing and paid search. The agency adds logo and branding work, and it sets up Google Analytics and produces regular reports so that clients can see what the traffic is doing.

Quality and loading speed

The agency says it considers everything from how quickly a site loads to how it looks on a phone or a desktop. It uses current coding standards and best practices in its custom programming, and it checks how each site works across devices before handing it over.

Featured work and local reach

Elm City Web lists featured projects on its website, including a website for Ricky D's Rib Shack, and it serves businesses across Connecticut as well as New Haven itself.