Dires S.A.

Dires S.A. is a technology company in Ecuador, founded in 1995, that builds software for the health and retail sectors. It works with pharmacies, laboratories, medical centres and shops that want to digitise their operations, and it pairs its products with local installation, training and support. Its product range now includes AI agents that handle customer conversations over WhatsApp.

What Dires S.A. offers

• NEPTUNO — an ERP for pharmacies and retail covering inventory, traceability, electronic invoicing, loyalty schemes and sales.
• GESTOR X — a mobile CRM for pharmaceutical sales representatives, with route planning, live reporting and sample tracking.
• NEPTUNO MEDICAL — clinic software for appointments, medical records, billing, medical stock and automated booking.
• AI and WhatsApp agents — automated customer service, sales, reminders and follow-up running around the clock.
• Integration and business intelligence — electronic integration between systems and reporting tools for faster decisions.
• Tax compliance support — help for businesses meeting their obligations with Ecuador's tax authority (SRI).

Who it works with

Dires focuses on the health and retail ecosystem in Ecuador: pharmacies, pharmaceutical laboratories, medical practices and clinics, and retail businesses. It has also served international markets.

Key facts

• Based in: Samborondón, Ecuador
• Founded: 1995
• Sectors: health, pharmaceutical and retail