Digital Beaver

Hungarian agency Digital Beaver spans software, digital marketing and business consulting. Its founding in 2015 came from a group of colleagues who had been building digital products since 2008, and that it added a third main branch in 2018. The firm describes its own founding as a reaction to the agency model its founders had experienced as clients, where honesty and attention were often missing, and it presents its aim as transparent work carried out for the good of the client's business.

Bespoke web software and system audits

The firm's main strength, in its own words, is building heavy-duty custom web software, with each project tailored to the client's digital footprint and to how its users behave. Its engineers also audit existing systems and processes, recommend changes to functions and add features where needed. The firm says that after a needs assessment its engineers look for the best solution, however complex the problem becomes.

Marketing audits, measurement and reporting

The marketing audit covers all online marketing activity, down to minor settings. The firm argues that a single wrong setting can waste a large part of an advertising budget, and that a careful review can recover it. Its measurement work sets up or supervises analytics for a business's marketing, or builds that reporting from scratch, because without accurate reporting a business cannot control its online spend.

Paid search, shopping and social campaigns

The firm manages paid online marketing for its clients, from start to finish. The tools it lists include Google Ads across search, shopping, display and YouTube, Facebook and LinkedIn advertising, TikTok and Bing ads, programmatic buying, email platforms and conversion tools. It also works with affiliate networks and with price comparison sites that are popular in Hungary. Its consultants answer the questions most clients ask about where new customers will come from and how large their market is online.

Custom marketing systems and automation

Beyond off-the-shelf tools, the firm builds its own scripts, interfaces and reporting systems, and plans how a client's manual tasks can be automated. It describes its strategy work as digitisation planning, in which it looks at which processes are worth automating and what results to measure.

Financial planning built on performance indicators

The consulting side covers business and management advice. The firm's view is that many companies do not plan their finances or check their costs and revenue against meaningful indicators, which leads leaders to make poor decisions. Digital Beaver says it helps a company choose the right performance indicators, sets up the measurements, and then prepares a detailed financial plan based on them.

Corporate clients and the tools they use

The firm says it works with corporate and mid-sized companies, and its tool list points to clients that sell online, including Hungarian price comparison sites. It places its own history in a 2015 founding, with a third main branch added in 2018.