Different Projects Ltd.

A London studio for human-centred digital products

Different Projects is a digital product and UX studio in London. It designs and builds products, services and experiences with people in mind, and works with clients of all sizes, from startups and scaleups to corporates, not-for-profits and social enterprises. It also tries out products that it launches itself. The studio describes itself as a collaborator that helps clients discover, design and build digital products that are delightful to use.

What the work involves

The services listed on the site include user, market and competitive research, defining outcomes and success metrics, user testing and validation, product management and consulting, product vision and strategy, building empowered product teams and moving organisations from projects to products. A coaching and mentoring service for startup founders and product leaders is offered in parallel, with a free initial conversation.

Product strategy for connected products

For an Internet of Things platform used by consumer brands to manage digital product identities, the studio embedded in the client's London product team. It helped build and simplify journey maps and service design blueprints that fed the product roadmap, and developed a flexible research method to test prototypes with different user types in manufacturing.

Social and health projects

The studio led product discovery workshops for a tablet product that helps care home residents with dementia, carers and families connect through simple exercises, shared photos and audio, and video chat. It also helped launch the web presence of a UK business network committed to climate action, and a training platform for urban educators.

Apps for large brands

Examples include an in-store tablet app for a telecoms retailer in Europe and Africa that recommends phones and wearables from a few lifestyle questions, an employee volunteering app and an intranet redesign for the same company, a redesign of a global mentoring app for a healthcare company's workforce, an iPhone app for restaurant booking that was downloaded over 100,000 times in two weeks, and a large video wall of generative animations driven by network data for a telecom's German headquarters.

Its own product

The studio's first product is ShowHows, a publishing tool that lets organisations create and embed step-by-step visual how-to guides that work on any device.