Active Matter

Active Matter is a partnership of designers and strategists that shapes and builds digital products. It takes clients from an early, loosely defined opportunity through research, strategy and interface design to a launched product, and currently frames much of this work around AI.

What Active Matter offers

• Product strategy — setting ambitions, testing options and deciding what to build next, based on evidence.
• Experience design — defining how a product should feel and work, including AI-led experiences.
• Prototyping and delivery — moving from prototype to a finished, launched product.
• Stakeholder alignment — getting business units and leaders behind a shared vision.

Who it works with

Its case studies include the in-car experience for a new line of luxury electric vehicles, Diageo's on-demand business advice platform, which became Diageo One, and customer-focused work with a global insurer. The firm puts together a different mix of specialists for each project.

Key facts

• Model: partner-led, with a team assembled per project
• Reported results: app development time cut by 85%; an insurance pilot reduced claim handling costs by 27% and inbound calls by 38%