
Content SME Pty Ltd

One thing I have learnt over the last three decades in business is that we never stop learning Nor should we Our industry like many others is constantly evolving When I started back in 1992 there was not internet, email or social media By comparison life was pretty simple
As JAZ has been going for over 30 years, there is so much I can share with you on how our business has survived the last three decades, but it would take a lot more than a simple blog
What I would like to share with you are three key learnings that have come from each decade that hopefully will be beneficial to you
In the first decade the hardest and most challenging thing was to learn to say “NO”
In the early days we fell into the classic trap that if you had a heartbeat and a cheque book we wanted to do work with you
It took me nearly 10 years to have the courage to say “NO”, and I still today I remember as clear as anything the day I said “no” to a client It’s not that we want to be difficult or hard to get along with, rather it’s acknowledging not everyone is right for your business
Pareto’s principle is that 80% of your business will come from 20% of your clients so it makes sense to focus on this 20% as the other 80% are going to consume a lot of your time for little reward
Learning to say “no” is just one part of the equation, learning how to say “no”is the other
In the second decade the most important thing I learnt was to be adaptable This means accepting and embracing change Dr Spencer Johnson wrote a great little book called “Who moved my Cheese” which is all about adapting to change
As I have mentioned our industry has gone through massive change with the web and social media coming into play I have no doubt more change is on they way
Covid itself has forced many changes in particular working remotely as many companies incorporate this into daily life
This may be a simple and small website on the surface but if you lift “the hood” you will find a smart site employing the very latest in JAMstack technology This website replicates the smart technology that is employed by Total Tech Automation in their security, access control and home automation technologies
From the convenience of your mobile phone Total Tech Automation allow you monitor and control security, access and automation
Soon to be launched this site has been fun in allowing us to feed our inner geek! Not sure where to start? Let's have a conversation, call 1300 852 102 Join our community for the latest tips & news JAZ is located on land belonging to the Whadjuk Noongar people, and we recognise and pay respect to the Traditional Owners and Elders of this country and the significant importance of their cultural heritage
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