Atomize

Automatic room pricing from Sweden

Headquartered in Sweden, Atomize is a pricing engine for hotels. Rates are chosen automatically for every room type, with the aim of lifting the property's revenue, so hoteliers do not have to adjust rates by hand every day.

Reach and range

Atomize reports customers in over 50 countries on five continents, by hotel properties that range from 40 to 1,250 rooms. The company calls itself a top rated revenue management system and says it intends to become the world leader in automatic revenue management.

Claims about its record

The vendor reports that it was ranked the number one revenue management system for hotels after a year on the market. That is the company's own statement. The pitch to a hotelier is simple: help the property maximise its income by letting the system decide price per room type.