Global Brand Works

Sutherland: A new logo, visual identity, and corporate applications

This global process outsourcing firm sought out a “small but mighty” branding agency who could nimbly bring their new brand strategy to life, and found us In 3 months, Global Brand Works delivered a new logo, logo animation, full visual identity system, guidelines, corporate story, PowerPoint template, and business card design Read More

Credit Sesame: Sharpening the pencil on brand strategy

Credit Sesame found itself competing in a market that was getting more and more commoditized, which was the catalyst for revisiting its brand strategy After conducting a competitive audit, end-user research, an internal listening tour, and a brand workshop, GBW repositioned the brand for relevancy and differentiation, which served as the foundation for new messaging

Kettle Brand: Product naming and brand architecture

The Kettle team asked Global Brand Works to explore naming and brand elasticity for one of Kettle’s new snack categories: vegetable chips The new name developed by Global Brand Works is Kettle UPROOTED (and in 4 weeks) Be sure to pick up a bag; Kettle UPROOTED vegetable chips are delightful! Read More

Bank of the West: Branding an internal event

For an annual internal road show, Bank of the West wanted to bring a completely reimagined and fresh take on the event, which reflected a positive future and several new and dynamic initiatives GBW developed a strategy which led to a new theme, look, and feel We also scripted and designed energizing and compelling presentations to support the theme each year

Yodlee: Preparation for IPO

Caroline and Shannon led a 2-year brand repositioning for this cloud-based FinTech company By retiring an outdated visual identity system and messaging platform for an authentic, relevant and differentiated brand platform, the company was readied for a successful IPO

State Street Global Advisors: Employees learn the importance of “Living The Brand”

State Street Global Advisors worked with GBW to make its global rebrand launch just as vital and inspiring for employees as it would be for customers We partnered with SSGA’s existing agencies to develop an employee intranet, an internal engagement campaign, and targeted brand training programs that included in-person workshops around the globe, customized by region and functional area

Veritas: Spinning off a new company and brand

The separation of Veritas from Symantec required the revival and re-defining of the Veritas brand Working with Symantec’s agency of record, Global Brand Works helped actualize Veritas’ new brand positioning by developing global internal and external programs, training and tools

BlackRock: Alignment after an acquisition

BlackRock acquired iShares from Barclays Global Advisors in 2010 Shannon and Caroline led the brand strategy for the newly-merged entity and delivered the first ever global Visual Identity system that either company had ever had

iShares: Deepening employee engagement

Using a clever and fun grassroots internal engagement program, employees were able to better articulate the iShares brand story In partnership with agency School of Thought, here is a video that highlights one of the programs

Norton LifeLock: Style Guides and PowerPoint Templates

Visa: Establishing a practice for global brand management

Caroline was Visa’s first ever executive leader with responsibility for strategic global brand management With Shannon on her team, she repositioned Visa from a company with a “collection of logos” in the transaction business to an emotionally-positioned consumer brand, ultimately serving as the foundation for a successful IPO

“I loved their flexibility and the personal touch. They were top notch in terms of accessibility and responsiveness. We love the brand they helped us build!”

Ann Jarema, Senior Vice President, Sutherland

Our approach provides companies with brand support that ranges from strategic coaching to program management For companies large and small, we’ve led rebrands, created global visual identity systems, developed brand architecture, named products, trained employees, conducted research, thrown wild parties, and provided soothing reinforcement in times of high anxiety

Brand In A Box™

Our Sweet Spot: Internal Activation and Culture

Some of our best work involves bringing brands to life through a super important channel: employee culture Brands that make the most impact have employees that not only understand the brand, but live the brand in their day-to-day We’ve been proud to partner with forward-thinking brands like iShares, PayPal, and SSGA, to develop educational modules and employee brand training that creates a culture of brand engagement that is fun, motivating, and relevant

We Do Everything Brand

Culture & Employer Branding