Contentserv

Contentserv is a product experience management (PXM) platform that brings product content, master data and marketing material together in one place. The company is now part of Centric Software, and its software is offered under the Centric PXM name. It serves retailers, consumer brands and manufacturers.

What Contentserv offers

• Product information management — central storage of product data and content for publishing across sales channels.
• Master data management — shared, consistent records for products.
• Marketing experience management — tools for presenting product content to each audience.
• PXM for FMCG and retail — aimed at fashion, outdoor, home and furniture, DIY, food and drink, and beauty brands.
• PXM for industrial manufacturing — aimed at technical accuracy and compliance in automotive, machinery and semiconductor sectors.
• Partner and learning resources — a partner toolkit, an academy, documentation and a help centre.

Who it works with

Retailers and brand owners in consumer sectors, plus discrete and process manufacturers making engineered products.

Key facts

• Parent company: Centric Software
• Product areas: product information, master data and marketing experience management