SmartTargeting

SmartTargeting is a farming and marketing product from SmartZip for real estate agents who want listings. It uses predictive analytics to pick out homeowners judged most likely to sell, so a farm becomes a narrowed list instead of a whole postcode.

Main features

• Predicted sellers: a data-driven shortlist of likely sellers in an agent's territory.
• Automated marketing: consistent branded mailings and offers scheduled in a few clicks.
• Seller-focused offers: landing pages designed to capture a homeowner's contact details.
• Lead management: a daily action plan and lead alerts through the CheckIn app, with background on each contact.
• Farming guide: a downloadable guide to geo-farming.

Who it works with

Real estate agents looking to win seller listings, including newer agents. The company says thousands of agents use the platform.

Key facts

• Parent: SmartZip
• Apps: CheckIn app for follow-up