About Focus 1st

CMA and Report Templates
Searching and Pricing Guides
Customization and Marketing Resources

Immerse Yourself In Online & Offline Learning

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eBooks and Paperback Books To Help You Elevate Your Success
Live Support Available By Phone And Email

Made By Agents For Agents

What People Are Saying

“I use their services and let me tell you, it is great. Makes a world of a difference.”

— Grace Levine, Berkshire Hathaway Home Services Florida Realty

“The unique way your company has allowed me to present the data has me shining head and shoulders above my colleagues. I couldn’t see my business without it.”

— Dean Leonard, The Leonard Team Realty

“I love this product! You have no idea how awesome this is for me!”

— Heather Gagnon, William Pitt Sotheby’s International Realty

“This tool is one of the cornerstones of how I help my people.”

— Brian Schwartz, Macdonald Realty British Columbia

Agents From Every State & Canada Love Us

Focus 1st is the keystone in many agent’s sales systems Their fans sell in the US, Canada and Caribbean Islands

Make Your Pricing Competitive.

The Focus 1st software was developed by real estate agents, not statisticians While most pricing and CMA software are based on the ‘Comparative’ method, Focus 1st takes pricing to another level by factoring in timing, momentum and competition to better match the reality of the real estate market

When buyers are looking at homes to purchase they are not looking at past home sales and making their decision based purely on numerical value They are looking at all the home for sale they can afford and match their criteria Once they identify the properties they like and have seen them in person, the battle for their interest is underway They are both consciously and sub-consciously weighing the pros and cons of different homes and finding the winner of their purchasing competition If the home they want is a hot commodity that a number of other potential buyers are also offering on, the price of the home will increase If a home has little buyers vying for it, or if it’s during the time of the year that less people are buying in that area, that will affect the price adversely

All of this is common sense and simple to understand if you have ever sold real estate If your pricing software can’t or doesn’t allow for you to factor in real purchasing factors, then it’s letting you down You need a better system that lets you follow a simple process, to arrive at a VALUE, then lets you account for the current market situation and find true MARKET VALUE This is what Focus 1st does that no other software offers The process is the power