Focus 1st

Focus 1st is web-based pricing software for real estate agents. It builds comparative market analyses and visual reports meant to help sellers and buyers understand the market. Where many CMA tools rely only on sold data, the site says this one also weighs timing, momentum and competing listings.

Features

• Visual pricing: positions a home against competition to estimate market value.
• Competitive CMAs: unlimited reports created within minutes.
• Real estate reviews: a way to keep in touch with clients and customise their experience.
• Graphs: charts designed to answer common client questions plainly.
• Resource library: CMA and report templates, searching and pricing guides, and customisation options.
• Presentation scripts: AI-assisted scripts come with the reports.

Customers and markets

Real estate agents who advise home sellers on pricing.

Key facts

• Platforms: works on Windows, Mac and Chromebook