iCMALive

iCMALive is described on its listing as an interactive, live CMA tool for realtors. The website it now points to belongs to PropMix, which provides real estate data, insights and valuation solutions powered by nationwide data. A cloud CMA product for engaging buyers and homeowners appears among the services.

What iCMALive offers

• Cloud-based CMA — presentations used to engage buyers and homeowners.
• Valuation platform — supports underwriting and checks on appraisals.
• Appraisal review — manual reviews with historical photos, plus limited automation using image recognition.
• Lead tools — chatbots and bots for lead mining and nurturing.
• Branding — white-labelled products that carry a client's own name.

Who it works with

Realtors, brokers, lenders, appraisers, iBuyers and investment funds.

Key facts

• Data sources: MLS, public records, assessor and foreclosure data, and images
• Technology: AI and machine learning