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IT Product Company

Focus 1st

Visual pricing and CMA software that helps estate agents value and position homes

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About Focus 1st

Focus 1st builds home pricing software for estate agents in the United States. Its reports turn MLS data into graphs that explain a home's value and competitive position to sellers.

What Focus 1st offers

  • Competitive CMAs — market analyses that weigh timing, momentum and competing listings as well as past sales.
  • Real estate reviews — periodic market updates and rough value estimates for keeping in touch with past and future clients.
  • Visual reports — one-page, two-page and multi-page formats built from an agent's own MLS search.
  • Seller-question graphs — charts showing how long a home may take to sell, how likely it is to sell and the busiest time to list.
  • Presentation scripts — AI-assisted scripts to talk clients through the figures.

Who it works with

Residential real estate agents who price listings and want clear visuals for seller appointments.

Key facts

  • Based in: United States
  • Platforms: Windows, Mac and Chromebook

Profile written by TrustList from the business's own published information, Sep 2026.

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