Three AI labs account for 37% of every model launch on TrustList's board

Group TrustList's 76 AI-model launches by the lab behind them and the board stops looking like a level field. Three labs account for 37% of every model launch recorded — and the next tier down is a tight cluster of labs shipping at a noticeably slower, steadier pace.

The real count, by lab

Lab	Launches recorded
OpenAI	12
Google	9
Anthropic	7
Alibaba (Qwen)	5
DeepSeek	4
Meta	4
Z.ai (Zhipu AI)	3
IBM	3
xAI	3
Mistral AI	3
Cohere	2

Past that, twenty-one further labs — Moonshot AI, Stability AI, Adobe, Midjourney, NVIDIA, Amazon, Microsoft and others — each show exactly one launch in the window. That long tail is not a sign those labs are inactive; it reflects that most labs ship a flagship generation occasionally, while the top three are effectively always shipping something.

What "12 launches" from one lab actually means

It does not mean twelve unrelated model families. It means a cadence of variants, updates and specialised releases layered on top of a smaller number of true generational shifts — the same pattern visible across OpenAI, Google and Anthropic's entries on this board. For a buyer, the practical read is: a lab appearing repeatedly on the launch board is iterating publicly and often, which is useful to know when deciding how much to invest in integrating against any one specific model version versus the lab's API surface as a whole.

The three-lab concentration, and its limit as a signal

37% of launches from three labs is a real concentration, but it measures announcement frequency, not capability, safety or value for a given task — a lab with one launch in this window can still be the right choice for a specific job. What the concentration usefully tells a buyer is where to expect the fastest model churn: if you're building against OpenAI, Google or Anthropic's APIs, budget for more frequent model-version decisions than you would with a lab shipping once a quarter.

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Launch counts computed from TrustList's live launch board (/launches/board, window=all, type=ai_model) on 31 August 2026: 76 total AI-model launches, attributed to their lab by model name.