Optimove

Optimove is a relationship marketing hub built around a customer data platform. It turns customer data into insights and uses them to plan and run personalised campaigns.

The company describes its approach as science-first and aimed at customer-centred brands.

What Optimove offers

• Customer data platform — gathers and organises customer data as the core of the product.
• Automated insights — converts data into guidance for marketers.
• Campaign orchestration — plans personalised campaigns across several channels.
• Measurement and optimisation — tracks results and improves campaigns.

Who it works with

Consumer brands wanting better retention, customer experience and lifetime value. Named customers include Staples, Deezer, J.Jill, lastminute.com and Sweaty Betty.

The stated goals of its campaigns are improved customer experience, better retention and higher customer lifetime value.