ALPHA2.0

Back-office software for network marketing companies

Carls Broadway Network makes ALPHA2.0, a platform for multi-level marketing companies, built on what it calls its MLM Builder Block engine. It is meant to let a direct-selling business run itself without relying on web designers or technical staff. The vendor says it manages distributor records, commissions, inventory, marketing, sales, order entry, shipping and fulfilment in one place, and works as a simple e-commerce platform for the business as well.

What the platform covers

• Distributors and genealogy: tracking of the sales network and the commission structure.
• Compensation plans: real-time commission calculations, with support for business plans, fund allocation and different payout structures.
• Replicated websites: personal sites for distributors, and a suite of tools for them.
• Shopping and orders: either the vendor's own cart or established shop platforms such as Shopify or WooCommerce, with party plans and journey-based onboarding for new members.
• Security: two-factor authentication and identity verification are mentioned on the vendor's site.

A branded mobile app

The vendor offers a white-labeled app, published under the client's own name in the Android and iOS app stores. Its aim is that a representative can run a whole business from a phone, and the back office is presented with the same experience on smartphones, tablets and desktops.

Customization, integration and growth

The cloud platform is designed to work out of the box without costly custom development. For unique must-have features, the vendor says customization within the code can be done while still taking later feature upgrades. Its API documentation is intended to let a client integrate other systems without calling the vendor. The platform is also pitched at companies expanding into other countries.

Support and the market it serves

The company advertises round-the-clock support, with a live person rather than an automated system answering. Its customers are network marketing and direct-selling companies, which, it points out, must compete with large online retailers and so need an online shopping experience that is tied to commissions, social sharing of products and a promotions engine.