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Market Research Agency

Fresh Squeezed Ideas

A research and strategy consultancy applying anthropology, behavioural science and foresight to customer and business challenges

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  • Education
  • Financial Services
  • Retail
  • Automotive
  • +3 more
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About Fresh Squeezed Ideas

Fresh Squeezed Ideas helps companies understand the people behind their customers and design strategies around them. The consultancy mixes medical and socio-cultural anthropology, behavioural science and strategic foresight. Its work is aimed at commercial results both now and over the longer term.

Services

  • Anthropological research: ethnographic study of human experience, including health and illness.
  • Behavioural science: analysis of how customers make decisions.
  • Strategic foresight: tracking shifting trends and forces that may shape a market.
  • Strategy and experience design: turning research findings into business strategies and customer experiences.

Customers and markets

The firm works with businesses facing significant challenges that depend on understanding customer motivation, with a noted strength in health-related topics.

Key facts

  • Disciplines: anthropology, behavioural science and strategic foresight
  • Methods: ethnographic research

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

  • Education
  • Financial Services
  • Retail
  • Automotive
  • Consumer Products & Services
  • Medical
  • Non Profit

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