Antedote

Antedote is an innovation and insight consultancy with offices in San Francisco and New York. It blends consumer understanding and R&D know-how with brand and business strategy, helping organisations find growth and settle difficult brand questions.

What Antedote offers

• Strategic insight: in-depth research, data science, modelling and digital tools used to answer a client's specific questions.
• Innovation strategy: setting a route forward through strategy, product development and interaction design.
• Brand and product innovation: product ideas, brand guidelines, service blueprints and storytelling.
• Market sizing: estimating the size of an opportunity, including for a start-up.
• Customer journey mapping: tracing the customer experience to find gaps where new products or services could fit.

Who it serves

Recent projects include pairing brand positioning with innovation to help a client stand apart, and sizing the market for a disruptive start-up.

Key facts

• Offices: San Francisco and New York
• Disciplines: consumer research, data science, brand strategy and service design