Maptive

Maptive is mapping software built on a Google Maps base. Users upload their own data and turn it into maps that can be shared with colleagues or placed on a website.

What Maptive offers

• Heat maps — show where values cluster across a region.
• Sales density and territory maps — help teams see coverage and divide areas between staff.
• Store locators — let customers find a physical location on a map.
• Route planning — works out the fastest way between several locations.
• Sharing — interactive maps can be sent to colleagues or embedded in a web page.

Who it works with

The tool suits any organisation that holds location-based data and wants to see it visually, such as sales and field teams.

Key facts

• Platform: Google Maps foundation
• Category: location intelligence software