CleverMaps

CleverMaps is a cloud platform that applies location analytics to business decisions about sites. Its site now describes it as a decision tool that scores locations and ends in a ranked recommendation.

The company was set up in 2013 in Europe by a group of technology specialists who expected map-based analysis of large datasets to become important.

What CleverMaps offers

• Growth planning — ranks markets, sites and territories and finds areas with demand but no coverage.
• Network review — models openings, closures and moves before they happen.
• Scoring — rates each location on the customer's own criteria with visible logic.
• Data products — supplies demographics, movement, spending and competition data.
• Data market — offers datasets that can be added to the platform.

Who it works with

Expansion, network and strategy teams in retail, banking, insurance, logistics and real estate. Named customers include Albert, Generali Česká pojišťovna and Foodora.

Key facts

• Founded: 2013
• Based in: Europe
• Certifications: SOC 2 Type II and ISO 27001