ShowMojo

Filling rental vacancies without extra staff

Property managers, investors and leasing agents who handle many vacant units spend much of their day answering calls, replying to inquiries and arranging tours. ShowMojo is a residential leasing automation platform that takes over that routine. The vendor says it responds to every incoming call, listing-site inquiry and text message, then follows up, so that a prospect gets an answer even outside business hours. It claims better rates than competitors in moving a lead to a scheduled showing and on to a completed one, and describes the saving as a reduction in the headcount a leasing operation would otherwise need.

Advertising and lead response

New vacancies are published to more than 50 rental sites, with Zillow, Trulia, Hotpads, Realtor.com and Homes.com among the syndication partners, and the listings are kept current as units change. The advertising is written to push prospects toward booking a viewing online. A phone service gives each manager a local number where callers can hear about current listings and schedule a showing without a person picking up. Stalled prospects can be re-engaged with personalized retargeting.

Scheduling tours

The manager sets when showings can and cannot happen, and the system fits appointments around those limits. It handles in-person and self-guided tours, confirms them by email and text to cut no-shows, distributes lockbox codes, checks that the property was secured afterwards and gathers feedback. The company states that this can reduce showing coordination by up to 80 percent and end the phone tag and email chains that normally come with it.

Smart access hardware

The company also sells its own access devices: a digital lockbox called MojoBox and a smart lock, the MojoLock G3. Verified prospects can use these for self-guided tours, so nobody has to travel just to open the door.

Screening and reporting

Built-in credit, background and identity checks let a manager qualify prospects before they tour or apply. Reports follow the leasing funnel from leads through showings to placements across a portfolio.

Integrations

ShowMojo has joined the AppFolio marketplace, which the vendor presents as a long-awaited integration. It says thousands of property managers, investors and agents use the platform.