SAP Customer Experience

SAP Customer Experience is business software from SAP for managing customer relationships. It is meant to help a company learn more from what it knows about its customers and to make front-line staff more effective. It also aims to tidy the business processes that run across and beyond each customer contact.

What SAP Customer Experience offers

• Customer insight — turns information held about customers into something teams can act on.
• Front-line efficiency — supports staff who deal with customers directly.
• Process streamlining — simplifies key business processes across customer touch points.
• Adaptability — lets a business respond when its own needs or its customers' needs change.

Who it works with

The description speaks generally of companies that want to improve how they manage customer relationships. No sectors or sizes are named.

Key facts

• Vendor: SAP
• Category: lead management and customer relationship software