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HooYu

Identity verification and investigation platforms for organisations that need to confirm who people are

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About HooYu

HooYu builds database check and identity confirmation products. Its team previously created the 192.com and 192business.com search businesses. It runs two platforms, HooYu Identify and HooYu Investigate.

What HooYu offers

  • HooYu Identify — confirms identity by combining social media and digital footprint analysis, ID document authentication, facial biometrics, database checks and PEP and sanctions watchlist checks.
  • Document and selfie matching — extracts data from an ID document and compares the selfie with the photo on it.
  • HooYu Investigate — shows search results as a navigable graph instead of a list, covering people, places and businesses.

Who it works with

Organisations that verify customer identity, or investigate people and businesses. Investigate links about 180 million people, 14 million businesses and 32 million UK addresses, plus phone numbers and email addresses.

Key facts

  • Predecessor businesses: 192.com and 192business.com

Profile written by TrustList from the business's own published information, Oct 2026.

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