Vision Critical

Vision Critical provides a platform called Sparq that lets brands talk directly with communities of customers who have agreed to take part. The company stresses consent data and relationship-based research.

What Vision Critical offers

• Insight communities — groups of opted-in, well-profiled customers a brand can consult.
• Real-time feedback — quick responses used to improve products and services.
• Consent-based data — collection and use of data that customers have agreed to share.

Who it works with

Brands and companies that want closer customer understanding and better product and service decisions.

Key facts

• Product: Sparq platform
• Approach: relationship-led research, set against traditional voice-of-customer surveys
• Current website: a community-centred research platform under the Alida name, with an AI assistant for analysing findings