Varfaj

Varfaj is a Shopify development and growth consultancy that has become part of the agency Avenue Z. It brings Shopify design, development and conversion rate optimisation to fast-growing direct-to-consumer and consumer brands. Earlier material describes it as a Manhattan technology and strategy consulting firm.

What Varfaj offers

• Shopify migrations — moves to Shopify 2.0 and Shopify Plus.
• Conversion rate optimisation — changes aimed at turning more visitors into buyers.
• Stack modernisation — updating a store's technology so it can scale.
• Infrastructure for launches — preparing stores for rapid growth and product releases.
• Commerce experience design — digital-first customer experience work.

Who it works with

Direct-to-consumer and consumer brands, and modern retail teams.

Key facts

• Parent agency: Avenue Z
• Platform: Shopify and Shopify Plus partner
• Earlier base: Manhattan, New York