tractionwise is developing real customer relations for SME's. Why all that? To save traditional and ambitious companies from the "Kodak moment". Together with your executives, we decipher the customer needs via customer development and derive impulses for Marketing, Sales and Product Development. tractionwise develops really working customer relationships for medium-sized companies. Why the whole thing? To save traditional and ambitious companies from the Kodak moment. Together with those responsible in your company, we decode customer needs through customer development and give them impulses for marketing, sales, and product development.