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Adtriba GmbH

Marketing measurement and attribution technology, now part of the Funnel marketing data platform

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About Adtriba GmbH

Adtriba started as a German software company helping marketing managers decide how to split budgets across online, performance and brand channels. Funnel acquired it in June 2024, and its measurement technology is now part of Funnel's platform.

What Adtriba offers

  • Marketing measurement — assessment and comparison of individual channels using machine learning.
  • Customer journey analysis — tracing how channels contribute to results.
  • Cross-channel reporting — dashboards for managing budgets across channels.
  • Combined methods inside Funnel — marketing mix modelling, multi-touch attribution and incrementality testing, alongside an integrated data hub.

Who it works with

Marketing teams with large media budgets. Earlier customers named by the company include Flixbus, Die Zeit, Depot and FTI Touristik.

Key facts

  • Ownership: acquired by Funnel in June 2024
  • Original base: Germany

Profile written by TrustList from the business's own published information, Oct 2026.

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