Founded in 2001, SR Labs is a European leading company dealing with eye-tracking technology in all its forms and applications: scientific research, usability and UX, marketing and advertising and medical market.

Thanks to more than 18 years of development and research, SR Labs has gained extensive experience in gaze-based human-computer interaction.

Today SR Labs aims at expanding its business internationally with a continuous exploration of new application fields such as neuro-marketing, sports research, automotive, education and more.

SR Labs Business Units

1. Healthcare

• Design and development of assistive technology interfaces (iAble)
• On-site installation and after-sale support service
• Training and workshops on augmentative technologies for children and for education purposes

1. Marketing & Usability

• Usability and User Experience test of applications, websites, and user interfaces
• Packaging and advertising performance (look & feel, visibility, attractiveness)
• In-real-world research with wearable Eye-Tracking devices
• Tailored consultancy based on customer needs

1. Scientific Research

• Tobii Pro and Tobii Dynavox authorized reseller
• Training and workshops on Eye Tracking technologies and methodologies
• Ad hoc applications development

1. Eye Tracking Integration

• Digital Signage and Retail
• Gaming and Entertainment (museum, fairs, exhibitions,etc.)
• Medical applications
• Security and Control Rooms