Special Projects

We are a design and invention consultancy founded by creative director and industrial designer Clara Gaggero Westaway and experience designer and magician Adrian Westaway.

Our mission is to enhance the unquantifiable aspects of life: empathy, wellbeing, delight, with meaningful design and invention. To achieve this we leverage human insight, technology and the thought process of magicians.

Our work is conceptually rigorous and blurs the boundaries between industrial, experience and interaction design to create products and environments that bring value for our clients and add meaning to the lives of the people we design for.

Special Projects is an award-winning product design and innovation studio based in London.

We help global organizations and startups to accelerate innovation by uncovering human insights and transforming them into tomorrow’s products, apps, services, and experiences.

We are on a mission to enhance the unquantifiable aspects of life: empathy, wellbeing, delight. Client intuition, immersive research, coherent design, invisible technology, and principles of magic are the strands of our innovation process.