Red Ninja Studios

WE DESIGN THE FUTURE

We are a design-led technology company, making products that people love. We involve users in design, from the first scribble of an idea, through to the product launch party.

We listen, we think, and then we do. We’re not afraid to crash silos, disrupt systems that no longer serve and challenge stale ways of working. We’re bold, we’re brave and we take risks. Our best ideas get made in this way.

We believe in the power of design and technology to change lives. We’ve helped people who are older to love online shopping. Young people to manage their mental health – instead of their mental health managing them. Big companies to use less energy and save more money. Leaders to make cities Smarter. Our sensor technology helps people to live independently in their own homes for longer.

We bring a brilliant team. Experts in Big Data, app development, electrical engineering, biomedical science, sensor technology, Internet of Things, Smart Cities and machine learning. Experts in design, co-creation and user experience – put those people together, and magic happens.

In the beginning, there were two of us, squeezing our big ideas and ambition into a shoebox-sized studio. Today, we’re a team of fifteen – with space enough to grow.

As we’ve grown, we’ve expanded. From our origins making games and mobile apps, we now build sensor technology and deliver leading-edge research and development on health, transport, retail, education, urban planning, and the environment.

We understand that commissioners have less money to spend, and are under more pressure to get results. We know that technology is disrupting the way we do business and that businesses must innovate to stay alive. We know that people are living longer, but not necessarily happier or more independent lives. We know that commuters battle congestion on a daily basis and that the planet is at breaking point. We know that poorly managed health conditions stop people living life to the full.

We believe that people deserve better. Our work is always about using design and collaboration to make a difference. We do more by sharing ideas and working with our open innovation network. Together, we design the future.

LISTEN. THINK. DO.

We use design thinking to make a difference. For us, the design is about making things better.

This approach puts people at the heart of our design process. We believe that everyone has the power to create and innovate. We see people as people, rather than target users or demographics. We learn about what matters to the people who will use our products, and discover opportunities to do things better by working across disciplines.

Design thinking has the power to solve really big and complex problems. It’s helped us to deliver breakthrough solutions for health, transport, retail, education, business, and urban planning.

Our design process underpins every project we deliver. Our approach is cyclical and has three phases: Listen, Think and Do.

Listen
We begin by listening
We involve the people who will use our products in the full design thinking process, starting from where they are. We do this through conversation, observation, and co-creation.

At this stage, we want to understand more about the people who will use our products. We listen to understand their needs, emotions, stories, frustrations, and motivations. We bring empathy, build trust and ask meaningful questions. We dig deep. This helps us to challenge assumptions and uncover insights.

Think
We find meaning by thinking
At this stage, we consider everything we’ve learned by listening. We go wide and explore all possible solutions. The more ideas we generate, the better.

We also bring together experts from different disciplines, working alongside the people who will use our products, commissioners, business leaders and other people with a stake in our project. This sparks innovation by breaking down silos and getting a broad range of perspectives, ideas, and expertise around the table. Through this phase, we define our design challenge and the opportunity we have to make things better.

Do
We test our ideas by building
At this stage, we experiment and build rapid prototypes to meet our design challenge. Working with the people who will use our products and our collaborators, we get early feedback at each iteration. This helps us to figure out what works, refine our solution and make creative leaps. We’re still listening and thinking, but now we’re really doing. Through this process, we get to a workable solution quickly.

We build our co-created design and develop our roadmap to launch.