Smartzer’s interactive video players allow e-commerce companies to generate sales and capture detailed analytics directly from their videos. Consumers can click on items within a video to see further information and links to purchase.

Smartzer's video tagging technology allows for the interactive players to be created with a fast turnaround allowing for a largely scalable solution. Simplicity and design are a core element of the product, and the players are built to provide the best experience for consumers. Smartzer's clients include Bulgari, Marks&Spencer, mytheresa.com, Puma, QVC, Whistles, Graziashop and Barbour.